Mandatory Clear Space and Logo Elements

Keep a mandatory “clear space” around the logo equal to the height of the capital “M”.

Clear space is built-in to all authorized logo artwork available for download.

Logo with No Department

brand_sg-clearspace-generic


Logo with Departmental Signature

brand_sg-clearspace-dept

Logo Elements: Crest, Logotype and Departmental Signature

brand_sg-logo-elements-generic

brand_sg-logo-elements-dept

Do

Use all the logo elements exactly as shown.

If a department signature is required, then download the applicable logo that includes that particular department.

When re-sizing, hold down “shift” key to keep the same proportions.

Don’t

Don’t reproduce the logo by scanning a previously printed version.

“Second-generation” art will degrade the quality of the logo.

Accessibility

Consider accessibility when using white or pale coloured text on a dark background.

Avoid using dark backgrounds for text-heavy material.

The minimum size for white or pale text on a dark background is 9-point.