Brand Colour Palettes

Primary Palette: Brand Blue and Darker/Lighter Blues

Use USMC’s Primary Brand Blue (Pantone 2945) as the dominant colour to help build and reinforce the University’s brand identity.
USMC Brand Blue
Pantone 2945 C
CMYK 100 53 2 16
RGB 0 76 151
HEX 004C97
USMC Dark Blue
Pantone 2955 C
CMYK 100 60 10 53
RGB 0 56 101
HEX 003865
USMC Light Blue
Pantone 290 C
CMYK 23 0 1 0
RGB 185 217 235
HEX B9D9EB

Colours for Text and Borders

Use Neutral Black for primary/main text, Cool  Gray 9 (dark gray) for secondary 
or supplementary text such as pull-outs, asides, and quotes.Don’t use Black or Gray for backgrounds.
Pantone
Neutral Black C
CMYK 71 66 65 72
RGB 35 33 33
HEX 232121
Pantone
Cool Gray 9 C
CMYK 30 22 17 57
RGB 117 120 123
HEX 75787B
Pantone
Cool Gray 6 C
CMYK 16 11 11 27
RGB 167 168 170
HEX A7A8AA

Secondary Palette: Bright Accents

Use secondary accent colours to complement or contrast with USMC’s Primary Blue (Pantone 2945).
USMC Ruby
Pantone 676 C
CMYK 9 100 14 33
RGB 150 0 81
HEX 960051
USMC Purple
Pantone 266 C
CMYK 76 90 0 0
RGB 117 59 189
HEX 753BBD
USMC Teal
Pantone 320 C
CMYK 96 0 31 2
RGB 0 156 166
HEX 009CA6
USMC Green
Pantone 369 C
CMYK 68 0 100 0
RGB 100 167 11
HEX 64A70B

Tertiary Palette: Pale Accents

Use Pale Colours for light colour blocks or for text on bright accented colour blocks. Use sparingly.
USMC Pale Pink
Pantone 670 C
CMYK 1 17 0 0
RGB 234 211 226
HEX EAD3E2
USMC Pale Mauve
Pantone 263 C
CMYK 10 17 0 0
RGB 215 198 230
HEX D7C6E6
USMC Pale Aqua
Pantone 317 C
CMYK 23 0 10 0
RGB 177 228 227
HEX B1E4E3
USMC Pale Moss
Pantone 365 C
CMYK 24 0 44 0
RGB 194 225 137
HEX C2E189

Do

Use USMC’s Primary Brand Blue (Pantone 2945) as the dominant colour to help build and reinforce the University’s brand identity.
Use secondary accent colours to complement or contrast with USMC’s Primary Blue (Pantone 2945).

In general, use black and gray for text only.

NEVER use black for a background colour or dominant colour block.
Keep the overall look bright!

Don’t

Don’t replace the primary and/or secondary palettes with different colours.

Don’t add any new colours not shown in this chart.

Don’t use black, gray, gold, ruby or teal as a background colour behind the logo.

If your page has a coloured background and colour blocks then use the Footer Info Band and place the USMC logo in the bottom right.
Generally, use black, dark gray and dark gold (invitations) for text only.

Accessibility

Consider accessibility when using white or pale coloured text on a dark background. Avoid using dark backgrounds for text-heavy material.
The minimum size for white or pale text on a dark background is 9-point.