Setting Paragraphs for Letterheads, Brochures, Reports

Do

Set Paragraphs Flush Left. The preferred paragraph style is to set flush left with no indents.

This is a second paragraph. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

Don’t

DON’T SHOUT! AVOID SETTING TEXT IN ALL CAPS. IT IS DIFFICULT TO READ UPPER CASE TEXT. “ALL CAPS” IS PERCEIVED AS THE TYPOGRAPHICAL EQUIVALENT OF SHOUTING.

Don’t

All text should be set flush left and not justified. Justified text creates “rivers” of white space between words. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Don’t

Avoid setting large tracts of text in centred format except for short invitations, introductory paragraphs, decks, captions and footers.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.