Teaching Assistant | Fall 2022 | BMS303H1F: Special Topics in Book & Media Industries: The Media Franchise and BMS387H1F: Advertising and Media TA

Closes: July 11, 2022

Grading assignments and possibly supporting instruction in other ways if needed.

BMS303H1F course description: One of the most significant developments in popular media since the late 1970s is the rise and proliferation of media franchises, which spread their commercial interests and fictional worlds across many multiple media. Reflective of the broader logics of media industry conglomeration and convergence, in media franchises movies, television series, novels and comics, games of all kinds, toys and merchandise, paratexts like promotional materials, etc. are linked together in order to maximize profits. These dense networks of commercial products serve as a platform for new forms of serial narrative and world-building such as “transmedia storytelling,” and also generate vibrant, diverse fan cultures that extend far beyond the official franchise and its canonical texts. Drawing on a wide range of scholarly and critical work, this course examines the modern media franchise from historical, industrial, formal/aesthetic, and sociocultural perspectives. Media franchises to be examined include Marvel, Star Wars, DC, Harry Potter, The Matrix, and more. (This course was previously offered as SMC301H1 Seriality and Transmedia in 20181, and BMS301H1 The Media Franchise in 20211 and cannot be repeated for credit.)

BMS387H1F course description: This course presents a critical media studies approach to advertising and consumer culture, past and present. Advertising, marketing, branding, and promotion play a central role in capitalist societies and media industries, reflecting and refracting dominant cultural attitudes and ideologies. How does advertising shape what and how we consume? What are its social, cultural, economic, and environmental impacts? Students will learn to analyze the form, content, and ideology of advertisements, and think critically about the advertising they are subjected to in everyday life.

Please note as of the posting date for this position, these courses are designated to be offered in person.

  • Start Date
    September 1, 2022
  • Department
    Office of the Principal & VP
  • Compensation
    $46.23 + 4% vacation pay
  • Hours
    61 hours
  • How to Apply
  • Terms


    MA required. In accordance with the CUPE 3902 Unit 4 Collective Agreement, Article 15.07, preference in hiring will be given to graduate students in the field of Information, Communication & Culture, or a closely related discipline.

    Number of positions: 1

    Estimated course enrolment: BMS303H1F: 68 students; BMS387H1F: 50 students

    Size of appointment: 61 hours

    Class schedule: BMS303H1F: Tuesday: 2:00pm – 4:00pm. BMS387H1F: Thursday: 1:00pm – 3:00pm

    Dates of appointment: September 1, 2022 to December 23, 2022

    Application process:

    Applicants should submit a letter of application, a CV, and the names of two referees to:

    University of St. Michael’s College c/o Office of the Principal

    email: usmc.principalsoffice@utoronto.ca


    Please note that this position is tentative, pending funding, final course determinations and enrolments.


    This job is posted in accordance with the CUPE 3902 Unit 4 Collective Agreement.

    Vaccination Requirement

    As an employee of the University, you must be fully vaccinated to be able to attend and perform duties on University premises as required, even if some or all of your duties can be performed remotely. To read about our process in reviewing Medical Exemptions please visit this link.

    We thank all applicants for their interest. Only those considered for an interview will be contacted.

    The University of St. Michael’s College is strongly committed to diversity within its community and especially welcomes applications from racialized persons/persons of colour, women, Indigenous/Aboriginal people of North America, persons with disabilities, LGBTQ persons, people who take a religiously informed view of human experience, and others who may contribute to further diversification of ideas.

    All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.

    If you require accessibility accommodation, please contact Human Resources at 416-926-1300 ext. 7191 or hr.stmikes@utoronto.ca