20th Annual Media Ecology Association Convention brings ethical perspectives to bear on cutting-edge developments in technology and society

In a world of fake news, hyper-connectivity, and rapidly advancing means of communication, the humanistic and critical perspective of legendary St. Michael’s professor Marshall McLuhan can feel almost prophetic. Next week, hundreds of scholars will converge on the St. Michael’s campus to address many of the most important and challenging questions about media and society today – very much in the spirit of McLuhan himself.

From June 27 to 30, the University of St. Michael’s College will open its doors to co-host the Media Ecology Association (MEA) for its 20th annual convention. This year’s theme is “Media Ethics: Human Ecology in a Connected World,” and the itinerary includes 80 sessions and events that feature 300 speakers from 30 countries.

This international conference takes place at a very important time, with elections on the horizon for Canada and the United States. As St. Michael’s President David Sylvester notes, “Given St. Mike’s long tradition of teaching and research infused with a focus on ethics and values, it’s fitting that we, along with U of T’s Faculty of Arts and Science, Faculty of Information, and the Centre for Ethics, have joined together with the MEA to inspire the next generation of media scholars.”

Book & Media Studies Assistant Professor Paolo Granata, chair of this year’s conference, has organized the event with an eye on a technological society developing so quickly that lawmakers and ethicists struggle to keep pace. Granata explores these ideas in his research and teaching, including the McLuhan Seminar in Creativity and Technology, an SMC One program which features a learning experience in Silicon Valley for first-year students. A number of Granata’s students will also be on hand to participate in and support the proceedings while making connections with scholars in the field.

The conference will kick off on June 26 with a panel discussion on how the internet is affecting civil society, featuring St. Michael’s alumnus and U of T Philosophy professor Mark Kingwell. Presented by the Toronto Reference Library and the McLuhan Salon Series, “The Social Cost of the Information Age” networking event is free and open to the public.

The formal opening of the convention on June 27 will include remarks from the Honourable Karina Gould, Minister of Democratic Institutions, whose involvement in the conference stems from her perception of the possibilities and risks inherent in digital life for the future of democracy.

“The Media Ethics conference provides an important space for Canadians to discuss how they use platforms, the information they are seeing on these platforms and the level of trust they have for these platforms,” says Gould, “Democracy is rooted in the trust of the people in the process and in the legitimacy of the outcome.”

On Friday, June 28, at 7:30 p.m. St. Michael’s Faculty of Theology professor and Director of the Elliott Allen Institute for Theology and Ecology Dennis P. O’Hara will join documentary filmmaker Nora Bateson at the McLuhan Centre for a screening of An Ecology of Mind: A Daughter’s Portrait of Gregory Bateson.

The Media Ethics conference will conclude on June 30 with a plenary session titled “The Future We Want.” Thoughtfulness about the human side of media – a central piece of Marshall McLuhan’s legacy – is an essential part of the St. Michael’s story of humanistic scholarship, and inspires students and scholars alike to think creatively and optimistically in response to problems in the global village.

More information about this year’s MEA Convention, including a link to a detailed itinerary, is available on the Media Ethics website.

By Martyn Wendell Jones


Some of the McLuhan artifacts on display for Doors Open.

Visitors to 96 St. Joseph Street first heard a strangely familiar voice. Entering the historic house, they observed a seated figure in a grey suit holding a microphone in a stairwell at the back of the hallway. His expression remained focused as he described trends in the development of communications technology and their effects on audiences and consumers. Could it be that Marshall McLuhan had returned to St. Michael’s? Thanks to a bit of ingenuity with a projector and a life-size foam-board cut-out, USMC Professor Paolo Granata had indeed brought back the great media scholar in the form of an animated silhouette—a reincarnation to which McLuhan may have given his wry and playful approval.

Professor Granata’s installation provided ambiance for a recreation of McLuhan’s office, one of five sites at USMC made available to the public over the weekend of May 26-27 as part of Doors Open Toronto, an annual citywide event now in its nineteenth year. The theme of Doors Open 2018—“Film: The Great Romance”—was a perfect fit for St. Mike’s, the site of numerous film and television shoots over the years. One imagines it would have amused Professor McLuhan, as well.

Some of the items on display in the printing studio at the Kelly Library.

St. Michael’s was the only federated college at the University of Toronto participating independently in Doors Open, which this year made over 130 different sites available to the public with no admission fee. St. Basil’s Church was a natural first stop for those coming to campus from Bay Street. Visitors who entered the gate facing Queen’s Park may instead have begun with the Shook Common Room in the Pontifical Institute of Mediaeval Studies, where ample sunlight throughout the weekend illuminated the stained glass panels commemorated Etienne Gilson, Jacques Maritain, and Fr. Henry Carr, CSB.

Professor Granata drew many visitors to campus with his recreation of McLuhan’s office. The exhibit boasted a number of authentic artifacts from McLuhan’s life, including a 1969 deck of cards emblazoned with gnomic phrases such as “Is there a life before death?” These “probes” served his larger aim of using play to inspire critical reflection on our shared media environment, a point Professor Granata emphasized during a lecture on McLuhan’s unique genius that he delivered at 1 p.m. on Saturday and Sunday. Among his selection of memorable McLuhan quotations was a line on the importance of play for thinking: “At work man specializes; at play he uses all his faculties.” A number of St. Mike’s students from McLuhan’s era attended the lecture and visited the office recreation to sign the guestbook.

The non-circulating PIMS library includes a number of printed volumes that are centuries old.

Across St. Joseph Street at the Kelly Library, visitors took advantage of two Doors Open offerings. Small tours of the library’s Printing Studio departed every half hour from 10:30 a.m. onwards both days of the event; demonstrations of antique methods and devices (including the Jobber Press) proved so popular that guests began to sign up for Sunday tour slots on Saturday after Saturday’s remaining slots had filled to capacity. Visitors to the library had one other tour option: At 2 and 2:45 p.m. each day, 10-person groups departed the ground floor for a look into the PIMS Library on the fourth floor. The non-circulating collection is renowned among scholars and researchers for its special holdings, including manuscripts that date back to the 10th century. Though access is normally restricted, blue-shirted volunteers were happy to arrange guests into an orderly queue for tours, making one more part of St. Michael’s available to a larger public.

Those volunteers, who came from both the City of Toronto and the travel company Booking.com, stood at stations all around campus to hand out information and direct visitors to USMC’s Doors Open sites as well as food stations and a St. Mike’s merchandise tent. All told, hundreds of people walked the paving stones of Elmsley Place over the weekend. If Marshall McLuhan makes a virtual return for next year’s Doors Open, perhaps St. Mike’s will welcome thousands more.


Martyn Wendell Jones is a content specialist in the Office of Communications.